Lampooning media industry bullshit like a brightly coloured Nathan Barley, the Vibe Consultant comic strip by Kyle Platts is a hilarious and at times, troublingly real look into the oft-ludicrous world of reach. The strip was commissioned by The Guardian to appear on the back page of its monthly Guardian Guide, and sees the Vibe Consultant battle the rocky terrain of body perfection, street-food start-ups and “negative thoughts.” “I totally took that as a compliment,” laughs Pentagram New York partner Emily Oberman. “Everyone moans about Pentagram because we have been trucking along